What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

What is brand safety and why is it important for your marketing team?

By Kjersti Hagen Risberg 16. May 2017

All marketers know how the saying goes: your brand is not what you say it is. It is what they say it is. In other words, it’s the consumers, the way they perceive and talk about your company, that decide what your brand is.    

Knowing this, it might seem like an impossible task to secure the company brand, especially nowadays, when information travels like wildfire on social media. Luckily, that’s not the case.

Here is how your marketing team can achieve brand safety:

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Temaer: Marketing, ROI

6 digital advertising trends that will change your campaign workflow

By Jørgen Aanonsen 9. May 2017

As a marketer, you’re constantly exposed to new solutions, trends, and ideas within the digital marketing sphere. But do you know which trends actually affect your workday? I have made a list of six digital advertising trends that you as a marketer should keep a close eye on.

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Temaer: Marketing, Trends

What marketers should learn from the rise and fall of Pokémon Go

By Nina Nguyen 2. May 2017

Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.

So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go:

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Temaer: Marketing, ROI, Creativity

What Real-Time Marketing has to do with social relevancy

By Kjersti Hagen Risberg 25. April 2017

Real-time marketing has become a well-known strategy amongst marketers. The concept has grown in popularity over recent years, providing marketers with the much-needed option to deliver relevant content to their target audience.

But what is it really all about? And should your marketing team jump on the bandwagon? In this blog post, I will do my best to answer just that!

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Temaer: Marketing, ROI, Real-time

Why you should organize your marketing team like an editorial staff

By Kjersti Hagen Risberg 18. April 2017

What does a marketing team have in common with an editorial staff? More and more, if you ask us. The industry of news and journalism has been through massive cutbacks because of declining readership and non-profitable business models.

The industry of marketing is in many ways facing similar problems. Our target audience has developed banner blindness, turned on ad-block and exchanged TV in favor of streaming services. How will we ever reach our prospective buyers?

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Temaer: Marketing, Creativity

4 tips on how you can increase the conversion rate

By Jørgen Aanonsen 11. April 2017

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

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Temaer: Marketing, ROI, Economy

5 tips on how to create social engagement

By Kjersti Hagen Risberg 4. April 2017

Is there anything better than when consumers engage with and share the marketing campaign you have spent hours perfecting?

Social engagement has become the new yardstick by which we measure success, but why do some campaigns get an abundance of likes and shares, while others fall flat on their face? Here are five tips on how your ad content can create social engagement:

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Temaer: Marketing, Creativity

Is automation in the advertising industry killing creativity?

By Kjersti Hagen Risberg 30. March 2017

The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.

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Temaer: Marketing, Creativity, Automation

6 Real-Time Marketing terms you should know

By Kjersti Hagen Risberg 28. March 2017

Traditionally, ads were produced in print, and the choice of advertising channels was limited. Then the digital transformation started in the mid-90s, which in time completely transformed the field of marketing. Today marketers can choose between hundreds of channels for advertising.

Although choice is a luxury, the amount of options we are exposed to today often causes confusion and headache. After all, a new strategy must be applied for every chosen medium. I will attempt to lighten some of the confusion by explaining the common terminology used in real-time marketing.

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Temaer: Marketing, ROI, Real-time

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

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