What Real-Time Marketing has to do with social relevancy

By Kjersti Hagen Risberg 25. April 2017

Real-time marketing has become a well-known strategy amongst marketers. The concept has grown in popularity over recent years, providing marketers with the much-needed option to deliver relevant content to their target audience.

But what is it really all about? And should your marketing team jump on the bandwagon? In this blog post, I will do my best to answer just that!

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Temaer: Marketing, ROI, Real-time

Why you should organize your marketing team like an editorial staff

By Kjersti Hagen Risberg 18. April 2017

What does a marketing team have in common with an editorial staff? More and more, if you ask us. The industry of news and journalism has been through massive cutbacks because of declining readership and non-profitable business models.

The industry of marketing is in many ways facing similar problems. Our target audience has developed banner blindness, turned on ad-block and exchanged TV in favor of streaming services. How will we ever reach our prospective buyers?

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Temaer: Marketing, Creativity

4 tips on how you can increase the conversion rate

By Jørgen Aanonsen 11. April 2017

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

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Temaer: Marketing, ROI, Economy

5 tips on how to create social engagement

By Kjersti Hagen Risberg 4. April 2017

Is there anything better than when consumers engage with and share the marketing campaign you have spent hours perfecting?

Social engagement has become the new yardstick by which we measure success, but why do some campaigns get an abundance of likes and shares, while others fall flat on their face? Here are five tips on how your ad content can create social engagement:

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Temaer: Marketing, Creativity

Is automation in the advertising industry killing creativity?

By Kjersti Hagen Risberg 30. March 2017

The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.

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Temaer: Marketing, Creativity, Automation

6 Real-Time Marketing terms you should know

By Kjersti Hagen Risberg 28. March 2017

Traditionally, ads were produced in print, and the choice of advertising channels was limited. Then the digital transformation started in the mid-90s, which in time completely transformed the field of marketing. Today marketers can choose between hundreds of channels for advertising.

Although choice is a luxury, the amount of options we are exposed to today often causes confusion and headache. After all, a new strategy must be applied for every chosen medium. I will attempt to lighten some of the confusion by explaining the common terminology used in real-time marketing.

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Temaer: Marketing, ROI, Real-time

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

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