All marketers know how the saying goes: your brand is not what you say it is. It is what they say it is. In other words, it’s the consumers, the way they perceive and talk about your company, that decide what your brand is.
Knowing this, it might seem like an impossible task to secure the company brand, especially nowadays, when information travels like wildfire on social media. Luckily, that’s not the case.
Here is how your marketing team can achieve brand safety: