Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?
Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.
So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go: