135 million Chinese tourists went abroad in 2016 and spent a whopping $261 billion on shopping! This is, in other words, a very important target group, so how can advertisers influence Chinese tourists and enhance their brand awareness?
Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.
Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?
Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.
So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go: