Struggling to find a good work-life balance? Use a scheduling engine!

By Fredrik Brostrøm-Hansen 20. June 2017

Does your brand have “always on” marketing campaigns that need to go live at exactly the right time? Does your campaigns start on Sundays or late in the evening? Then a scheduling engine could be just the thing your marketers need: 

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Temaer: Marketing, ROI, Automation

What is a Creative Management Platform good for?

By Per Elling Braseth-Ellingsen 13. June 2017

A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.

With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.

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Temaer: Marketing, Economy, Automation

What is programmatic buying?

By Jørgen Aanonsen 6. June 2017

Programmatic buying refers to the automated process of buying digital ad inventory. It enables marketers to deliver ads to the right audience in real-time and is very much the future of online display advertisement. In this blog post, I will answer some of the common questions related to the subject:

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Temaer: Marketing, Automation, Trends

If automation is the future of marketing, what will happen to the people?

By Nina Nguyen 30. May 2017

Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?

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Temaer: Marketing, Automation, Trends

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

Is automation in the advertising industry killing creativity?

By Kjersti Hagen Risberg 30. March 2017

The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.

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Temaer: Marketing, Creativity, Automation

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

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