Why you should organize your marketing team like an editorial staff

By Kjersti Hagen Risberg 18. April 2017

What does a marketing team have in common with an editorial staff? More and more, if you ask us. The industry of news and journalism has been through massive cutbacks because of declining readership and non-profitable business models.

The industry of marketing is in many ways facing similar problems. Our target audience has developed banner blindness, turned on ad-block and exchanged TV in favor of streaming services. How will we ever reach our prospective buyers?

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Temaer: Marketing, Creativity

5 tips on how to create social engagement

By Kjersti Hagen Risberg 4. April 2017

Is there anything better than when consumers engage with and share the marketing campaign you have spent hours perfecting?

Social engagement has become the new yardstick by which we measure success, but why do some campaigns get an abundance of likes and shares, while others fall flat on their face? Here are five tips on how your ad content can create social engagement:

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Temaer: Marketing, Creativity

Is automation in the advertising industry killing creativity?

By Kjersti Hagen Risberg 30. March 2017

The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.

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Temaer: Marketing, Creativity, Automation

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