Our favorite impactful marketing campaigns this far in 2017

By Kjersti Hagen Risberg 18. July 2017

It’s been an eventful spring marketing wise (and otherwise) this year. We have seen some great campaigns that have managed to both reach the target audience and create a lot of social engagement. Here are our favorite impactful marketing campaigns this spring:

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Temaer: Marketing, Creativity, Trends

3 ways to boost creativity in your marketing team

By Kjersti Hagen Risberg 27. June 2017

Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:

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Temaer: Marketing, Creativity, Trends

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

What marketers should learn from the rise and fall of Pokémon Go

By Nina Nguyen 2. May 2017

Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.

So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go:

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Temaer: Marketing, ROI, Creativity

Why you should organize your marketing team like an editorial staff

By Kjersti Hagen Risberg 18. April 2017

What does a marketing team have in common with an editorial staff? More and more, if you ask us. The industry of news and journalism has been through massive cutbacks because of declining readership and non-profitable business models.

The industry of marketing is in many ways facing similar problems. Our target audience has developed banner blindness, turned on ad-block and exchanged TV in favor of streaming services. How will we ever reach our prospective buyers?

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Temaer: Marketing, Creativity

5 tips on how to create social engagement

By Kjersti Hagen Risberg 4. April 2017

Is there anything better than when consumers engage with and share the marketing campaign you have spent hours perfecting?

Social engagement has become the new yardstick by which we measure success, but why do some campaigns get an abundance of likes and shares, while others fall flat on their face? Here are five tips on how your ad content can create social engagement:

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Temaer: Marketing, Creativity

Is automation in the advertising industry killing creativity?

By Kjersti Hagen Risberg 30. March 2017

The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.

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Temaer: Marketing, Creativity, Automation

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