How to advertise to Chinese tourists

By Nina Nguyen 1. August 2017

135 million Chinese tourists went abroad in 2016 and spent a whopping $261 billion on shopping! This is, in other words, a very important target group, so how can advertisers influence Chinese tourists and enhance their brand awareness?

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Temaer: Marketing, ROI, Economy, WeChat

What big retailers should know about Chinese travellers

By Nina Nguyen 11. July 2017

Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.

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Temaer: Marketing, Economy, Trends

What is a Creative Management Platform good for?

By Per Elling Braseth-Ellingsen 13. June 2017

A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.

With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.

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Temaer: Marketing, Economy, Automation

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

4 tips on how you can increase the conversion rate

By Jørgen Aanonsen 11. April 2017

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

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Temaer: Marketing, ROI, Economy

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

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