How advertising technology companies conquer the world beyond advertising

By Kjartan Slette 15. August 2017

Many of the defining global tech companies are built on proprietary graph data, and some of these have in turn used that strong core position to go from advertising technology to “all kinds of”-technology and industries. I will use Unacast’s proprietary graph to show how.

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Temaer: Marketing, ROI

Optimize your Campaigns in Real Time

By Jelena Schmidt 8. August 2017

Launching a marketing campaign takes a considerable amount of time and effort. However, maintaining the campaign once it is live requires just as much work, if not more. Which, unfortunately, means that a lot of marketers neglect the task of analyzing and optimizing their work while it is live. Here are our tips for campaign optimization in real time:

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Temaer: Marketing, Real-time, Automation

How to advertise to Chinese tourists

By Nina Nguyen 1. August 2017

135 million Chinese tourists went abroad in 2016 and spent a whopping $261 billion on shopping! This is, in other words, a very important target group, so how can advertisers influence Chinese tourists and enhance their brand awareness?

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Temaer: Marketing, ROI, Economy, WeChat

What is a creative management platform?

By Per Elling Braseth-Ellingsen 25. July 2017

A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:

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Temaer: Marketing, ROI, Automation

Our favorite impactful marketing campaigns this far in 2017

By Kjersti Hagen Risberg 18. July 2017

It’s been an eventful spring marketing wise (and otherwise) this year. We have seen some great campaigns that have managed to both reach the target audience and create a lot of social engagement. Here are our favorite impactful marketing campaigns this spring:

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Temaer: Marketing, Creativity, Trends

What big retailers should know about Chinese travellers

By Nina Nguyen 11. July 2017

Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.

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Temaer: Marketing, Economy, Trends

What can you really expect from TACTIC Real-time Marketing demo

By Mia Baljak 4. July 2017

The best way to understand how a Creative Management Platform (CMP) works, is to request a demonstration of the system. But what exactly should you expect or demand from such a demo? Here is how we at TACTIC Real-Time Marketing see it:

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Temaer: Marketing, ROI, Automation

3 ways to boost creativity in your marketing team

By Kjersti Hagen Risberg 27. June 2017

Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:

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Temaer: Marketing, Creativity, Trends

Struggling to find a good work-life balance? Use a scheduling engine!

By Fredrik Brostrøm-Hansen 20. June 2017

Does your brand have “always on” marketing campaigns that need to go live at exactly the right time? Does your campaigns start on Sundays or late in the evening? Then a scheduling engine could be just the thing your marketers need: 

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Temaer: Marketing, ROI, Automation

What is a Creative Management Platform good for?

By Per Elling Braseth-Ellingsen 13. June 2017

A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.

With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.

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Temaer: Marketing, Economy, Automation

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

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