What Real-Time Marketing has to do with social relevancy

By Kjersti Hagen Risberg 25. April 2017

Real-time marketing has become a well-known strategy amongst marketers. The concept has grown in popularity over recent years, providing marketers with the much-needed option to deliver relevant content to their target audience.

But what is it really all about? And should your marketing team jump on the bandwagon? In this blog post, I will do my best to answer just that!

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Temaer: Marketing, ROI, Real-time

6 Real-Time Marketing terms you should know

By Kjersti Hagen Risberg 28. March 2017

Traditionally, ads were produced in print, and the choice of advertising channels was limited. Then the digital transformation started in the mid-90s, which in time completely transformed the field of marketing. Today marketers can choose between hundreds of channels for advertising.

Although choice is a luxury, the amount of options we are exposed to today often causes confusion and headache. After all, a new strategy must be applied for every chosen medium. I will attempt to lighten some of the confusion by explaining the common terminology used in real-time marketing.

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Temaer: Marketing, ROI, Real-time

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