Many of the defining global tech companies are built on proprietary graph data, and some of these have in turn used that strong core position to go from advertising technology to “all kinds of”-technology and industries. I will use Unacast’s proprietary graph to show how.
135 million Chinese tourists went abroad in 2016 and spent a whopping $261 billion on shopping! This is, in other words, a very important target group, so how can advertisers influence Chinese tourists and enhance their brand awareness?
A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:
The best way to understand how a Creative Management Platform (CMP) works, is to request a demonstration of the system. But what exactly should you expect or demand from such a demo? Here is how we at TACTIC Real-Time Marketing see it:
Does your brand have “always on” marketing campaigns that need to go live at exactly the right time? Does your campaigns start on Sundays or late in the evening? Then a scheduling engine could be just the thing your marketers need:
Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.
In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:
All marketers know how the saying goes: your brand is not what you say it is. It is what they say it is. In other words, it’s the consumers, the way they perceive and talk about your company, that decide what your brand is.
Knowing this, it might seem like an impossible task to secure the company brand, especially nowadays, when information travels like wildfire on social media. Luckily, that’s not the case.
Here is how your marketing team can achieve brand safety:
Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.
So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go:
Real-time marketing has become a well-known strategy amongst marketers. The concept has grown in popularity over recent years, providing marketers with the much-needed option to deliver relevant content to their target audience.
But what is it really all about? And should your marketing team jump on the bandwagon? In this blog post, I will do my best to answer just that!
We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times: