WHAT IS A CREATIVE MANAGEMENT PLATFORM GOOD FOR?

A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.

With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.

Real-time control of your digital marketing content, with a click of a button

As a marketer, you want to reach specific target groups across a wide range of platforms and channels. A CMP simplifies the process of managing digital content so that you spend less time on tech stuff and have more time for creativity.

Read also: 6 REAL-TIME MARKETING TERMS YOU SHOULD KNOW

Benefits of a CMP

  1.     Ease the workflow

You can easily create content and plan campaigns without needing advanced technical or designer skills. Your dynamic creatives will be developed according to the company’s brand identity, so you don't have to worry about graphical elements such as your logo.  

  1.     Plan ahead

You can create unique campaigns to build brand recognition, increase sales, and reach large audiences. With simple yet flexible scheduling, you can target different groups of users at different times of the day to make sure that you reach the right customers. You can also plan and schedule your campaigns for weeks, months and even years in advance.

  1.     Update your content

You control the creatives in real-time. You can easily make changes to the content and test ad performance. Whenever you update a creative in CMP, the changes become visible in all the live ads at once.

Read also: WHAT ARE DYNAMIC CREATIVES?

  1.     Build a team

Give people access to the platform and assign them to particular brands and campaigns. You can always see the latest updates and revisions, every step of the process.

  1.     Speed up time to market

Once your creative production is automated, time to market is reduced dramatically. You will be able to create and publish your creative content in minutes – more of it, better, and faster.

  1.     Publish anywhere

Your creatives can be published through any ad servers and DSPs: Adform, Adtech, AppNexus, DoubleClick… you name it!

  1.     Export snaphots

Convert your dynamic creatives into a jpg or png, so that you can distribute creatives to any affiliate servers, social media platforms, or ad servers that require image ads.

Download Free Guide: THE COMPLETE GUIDE TO DYNAMIC CREATIVES