How to make sure your banner ads fit all platforms

By Jørgen Aanonsen 17. October 2017

Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.

It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.

Read more

Temaer: Marketing, Automation

How to combat banner blindness

By Jørgen Aanonsen 10. October 2017

Spending hours creating banner ads that almost everyone ignores can feel quite frustrating. Yet, we marketers keep doing it, and when views are low, click rates are lesser and conversions practically nonexistent, what do we do? We add a flashy message and switch the position of the ad as if the consumers missed it by accident.

Well, here is the sad truth: although the consumers are suffering from banner blindness, they very purposely ignored your work. So how can you make your work matter? Here are our best tips:  

Read more

Temaer: Marketing, ROI

What Marketers Should Know About the WeChat App

By Nina Nguyen 3. October 2017

Marketers around the world should be prepared to welcome WeChat as the new marketing channel platform in the nearest future. The all-in-one super app is already dominating the world's second largest economy and is now looking to take a larger grip on the international market.

Read more

Temaer: Trends, WeChat

Get Personal with Your Ads

By Jelena Schmidt 26. September 2017

Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.

Read more

Temaer: Marketing, ROI, Automation

Help! My ad isn’t converting

By Jørgen Aanonsen 19. September 2017

I like to believe that all marketers do their best to create great ads that will both please and appeal to the consumers. Sure, sometimes we don’t have the time or budget to make exactly what we want, but overall we take pride in the work we do. That’s why it is so devastating when a campaign doesn’t perform.

But fear not, a few adjustments might do the trick. Here are some of the things you should consider if your ad isn’t converting:

Read more

Temaer: Marketing, ROI, Economy

How to Streamline your Workflow

By Jelena Schmidt 12. September 2017

A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:

Read more

Temaer: ROI, Automation

Will WeChat conquer the digital ad industry?

By Nina Nguyen 5. September 2017

There is no doubt that Facebook and Google are the biggest players in the digital ad industry, with SnapChat on the rise. Facebook and Google are predicted to earn $106 billion from advertising in 2017, which accounts for nearly half of the digital ad spending worldwide.

So how can WeChat threaten the duopoly in the digital ad industry? First of all, WeChat needs international success, and, with 889 million (approaching 1 billion), monthly active users, they are already an interesting advertising channel for many international brands.

Read more

Temaer: Economy, Trends, WeChat

Automation is freeing up time for agencies to focus on creativity

By Jørgen Aanonsen 31. August 2017

Automation helps agencies streamline the production and publishing of digital ads and creative content. Agencies are able to produce and execute more complex campaigns with higher relevance, which in return performs better.

Read more

Temaer: Marketing, ROI, Automation

Has digitalization become the emperor's new clothes?

By Hans-Petter Nygård-Hansen 29. August 2017

The emperor’s new clothes gets adopted by new industries all the time, and now it’s digitalization’s turn to get naked.   

Read more

Temaer: Marketing, Trends

How to Avoid Creative Platform Pitfalls

By Hoda Amel Abdalla 24. August 2017

People often cringe when introduced to the concept of using a creative platform. They believe that they will have to suffer through yet another mass-production system that limits creative capabilities.

Read more

Temaer: ROI, Automation

TACTIC™ Real-Time Marketing Logo

Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

Download Free Guide: THE COMPLETE GUIDE TO DYNAMIC CREATIVES

Recent Posts

How to combat banner blindness
Get Personal with Your Ads
Help! My ad isn’t converting

Search the blog