Working and succeeding in marketing is not always easy. Trends, technology, and consumer habits can change with the blink of an eye, which means marketers must stay alert and adapt quickly. Not everyone is cut out for it, and the brand suffers as a result. Here are 11 signs that you should hang up your marketing hat and do something else:
1. You refuse to embrace marketing automation
Yes, technology can be scary at times, but it’s also a vital part of staying ahead in the marketing game. Marketing automation will help streamline your workflows and nurture your leads, benefiting both you and your customers.
2. You insist on creating and following a marketing plan 12 months in advance
There is nothing wrong in planning ahead, just remember that marketing trends change quickly. If you insist on following your plan to the point, your brand will miss a lot of opportunities. Leave room for flexibility in your plan, in terms of both marketing activities and budget.
3. You have no idea what agile marketing is
Agile has become the ultimate buzzword in marketing. It is about improving the adaptability, speed, and transparency of your work. Opting out is no longer an option.
4. You think segmenting your target group is a waste of time
We know segmentation can be time-consuming, but what is the alternative, pushing ads with irrelevant content to a large target group?
5. You believe personalizing digital content is stupid
Relevance is key in the fight against banner blindness. Customized content will enhance the customer experience, strengthen your brand and increase your conversion rate. So what are your waiting for?
6. You don’t want to spend time analyzing campaign performances
The only way to be a successful marketer is by learning from your mistakes. I rest my case.
7. You still “post and pray”
This speaks to the act of launching a marketing campaign without being able to make changes in real-time. The work isn’t done when your ads go live. You have to stand ready to optimize continuously. Take back control over your campaigns.
8. You can’t connect the link between social relevancy and campaigns that create engagement
Many marketers get stuck in their little bubble, disregarding social happenings that the consumers care about. If you want to create engaging campaigns, you have to join in on the conversation and deliver something relevant.
9. You only focus on click through rate
Click through rates can give some valuable information, but they should never be your primary focus or goal in a marketing campaign. Your brand can’t survive solely on clicks and likes, you need conversions and buys.
10. You think “creating brand awareness” is an acceptable goal for a marketing campaign
Goals should have specific numbers and time frames, otherwise, it is just too easy. How can you measure brand awareness? Is it about a number of people in your target group that knows who you are? Or is it about increasing traffic to your website? Be specific!
11. You don’t see the value in real-time marketing
Things are moving incredibly fast in our digital age, and it’s no longer acceptable to spend days updating a live campaign. Imagine if your biggest competitor challenges your campaign, or you run out of stock. Are you just going to sit by, and let you ROI take a hit? Of course not, you have to make changes to your ads in real-time.
I hope your marketing hat is still placed firmly on your head because even if the work is challenging at times, it’s also, in my opinion, an exciting and rewarding industry to work in. Craving more marketing knowledge? Check out the guide we wrote: