The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:
The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.
Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.
In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.
Staying ahead of your competitors is key to being successful in e-commerce. We have seen radical shifts in technology and consumer behaviour in recent years, . Therefore, it's crucial for marketers to stand ready to embrace and take advantage of the latest digital channels and create social engagement. Here are the e-commerce trends you need to know this fall:
Working and succeeding in marketing is not always easy. Trends, technology, and consumer habits can change with the blink of an eye, which means marketers must stay alert and adapt quickly. Not everyone is cut out for it, and the brand suffers as a result. Here are 11 signs that you should hang up your marketing hat and do something else:
Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.
It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.
Spending hours creating banner ads that almost everyone ignores can feel quite frustrating. Yet, we marketers keep doing it, and when views are low, click rates are lesser and conversions practically nonexistent, what do we do? We add a flashy message and switch the position of the ad as if the consumers missed it by accident.
Well, here is the sad truth: although the consumers are suffering from banner blindness, they very purposely ignored your work. So how can you make your work matter? Here are our best tips:
I like to believe that all marketers do their best to create great ads that will both please and appeal to the consumers. Sure, sometimes we don’t have the time or budget to make exactly what we want, but overall we take pride in the work we do. That’s why it is so devastating when a campaign doesn’t perform.
But fear not, a few adjustments might do the trick. Here are some of the things you should consider if your ad isn’t converting:
Automation helps agencies streamline the production and publishing of digital ads and creative content. Agencies are able to produce and execute more complex campaigns with higher relevance, which in return performs better.
In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.
Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.