We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:
We marketers know that our website’s ranking on Google is essential for our brand’s success, yet there seems to be a lot of confusion and frustration concerning how to climb up and reach the top of the golden ladder that is search results. It just isn’t enough anymore to be present online with a website and a Facebook page. If the consumers don’t find you on Google, it’s like you don’t even exist. This is where using the right keywords comes in handy.
Marketers have a love/hate relationship to banner ads. On the one hand, they allow us to distribute branded content across multiple channels, but on the other, they deliver frustratingly low click through rates and conversions. So what can we do? Should we just abandon the concept entirely and focus our efforts elsewhere? No, there is no need to pull the plug, but we do have to make a collective effort to put quality back into our campaigns. This is how you create great banner ads:
Our brain processes images faster than texts, and, in this ever-changing world, speed is essential. People share stories, events and emotions through vision, so, if you want to keep up with your audience and create relevant, personalized content, you need to catch their eye.
We, marketers, spend a lot of time working on ad campaigns, and we know that everything from the color pallet we choose, to the platforms we display it on, will affect the conversion rate. It can be tricky to come up with an innovative ad message for every campaign and unfortunately, we often rely on overused phrases and cheap clichés. In this article, I will share my top tips to follow when creating an ad message:
Programmatic buying has significantly improved most marketer’s work life. Not only has it enabled brands to buy ad space efficiently it has also made it possible to retarget consumers across channels.
Unfortunately, the technology has also attracted those with less honorable intentions, and ad fraud has grown to become programmatic buying's biggest challenge and threat.
As a consumer, I appreciate getting a friendly reminder about items I’ve left in an online shopping cart, but never bought. Sometimes I make a decision about not buying set items due to shipping cost or delivery time, but more often than not I am just waiting on my paycheck to come before clicking the purchase button.
What I do not appreciate, however, is when I have looked at an item a single time, and afterwards it stalks me through all my social channels. In this blog post I will discuss the most common do’s and don’ts of retargeting.
New Year’s is just around the corner which means it’s time to review the successes and failures of the past year and begin planning for future marketing campaigns. Here are our tips on how you should prepare your marketing team for 2018:
The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:
The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.