Jørgen Aanonsen

Jørgen is Chief Commercial Officer and one of the founders of TACTIC Real-Time Marketing. He possesses extensive knowledge about marketing, sales, programmatic advertising and has great ideas about the future of advertising. Since the launch of TACTIC, he has onboarded big Nordic brands and is now responsible for the client expansion and commercial activities in for the Nordic countries.
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Recent posts

How to make sure your banner ads fit all platforms

By Jørgen Aanonsen 17. October 2017

Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.

It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.

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Temaer: Marketing, Automation

How to combat banner blindness

By Jørgen Aanonsen 10. October 2017

Spending hours creating banner ads that almost everyone ignores can feel quite frustrating. Yet, we marketers keep doing it, and when views are low, click rates are lesser and conversions practically nonexistent, what do we do? We add a flashy message and switch the position of the ad as if the consumers missed it by accident.

Well, here is the sad truth: although the consumers are suffering from banner blindness, they very purposely ignored your work. So how can you make your work matter? Here are our best tips:  

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Temaer: Marketing, ROI

Help! My ad isn’t converting

By Jørgen Aanonsen 19. September 2017

I like to believe that all marketers do their best to create great ads that will both please and appeal to the consumers. Sure, sometimes we don’t have the time or budget to make exactly what we want, but overall we take pride in the work we do. That’s why it is so devastating when a campaign doesn’t perform.

But fear not, a few adjustments might do the trick. Here are some of the things you should consider if your ad isn’t converting:

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Temaer: Marketing, ROI, Economy

Automation is freeing up time for agencies to focus on creativity

By Jørgen Aanonsen 31. August 2017

Automation helps agencies streamline the production and publishing of digital ads and creative content. Agencies are able to produce and execute more complex campaigns with higher relevance, which in return performs better.

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Temaer: Marketing, ROI, Automation

What marketers should know about Dynamic Data Feeds

By Jørgen Aanonsen 22. August 2017

In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.

Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.

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Temaer: Real-time, Automation

What is programmatic buying?

By Jørgen Aanonsen 6. June 2017

Programmatic buying refers to the automated process of buying digital ad inventory. It enables marketers to deliver ads to the right audience in real-time and is very much the future of online display advertisement. In this blog post, I will answer some of the common questions related to the subject:

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Temaer: Marketing, Automation, Trends

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

6 digital advertising trends that will change your campaign workflow

By Jørgen Aanonsen 9. May 2017

As a marketer, you’re constantly exposed to new solutions, trends, and ideas within the digital marketing sphere. But do you know which trends actually affect your workday? I have made a list of six digital advertising trends that you as a marketer should keep a close eye on.

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Temaer: Marketing, Trends

4 tips on how you can increase the conversion rate

By Jørgen Aanonsen 11. April 2017

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

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Temaer: Marketing, ROI, Economy

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

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Recent Posts

How to combat banner blindness
Get Personal with Your Ads
Help! My ad isn’t converting

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