Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.
A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:
Launching a marketing campaign takes a considerable amount of time and effort. However, maintaining the campaign once it is live requires just as much work, if not more. Which, unfortunately, means that a lot of marketers neglect the task of analyzing and optimizing their work while it is live. Here are our tips for campaign optimization in real time: