It’s been an eventful spring marketing wise (and otherwise) this year. We have seen some great campaigns that have managed to both reach the target audience and create a lot of social engagement. Here are our favorite impactful marketing campaigns this spring:
Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:
All marketers know how the saying goes: your brand is not what you say it is. It is what they say it is. In other words, it’s the consumers, the way they perceive and talk about your company, that decide what your brand is.
Knowing this, it might seem like an impossible task to secure the company brand, especially nowadays, when information travels like wildfire on social media. Luckily, that’s not the case.
Here is how your marketing team can achieve brand safety:
Real-time marketing has become a well-known strategy amongst marketers. The concept has grown in popularity over recent years, providing marketers with the much-needed option to deliver relevant content to their target audience.
But what is it really all about? And should your marketing team jump on the bandwagon? In this blog post, I will do my best to answer just that!
What does a marketing team have in common with an editorial staff? More and more, if you ask us. The industry of news and journalism has been through massive cutbacks because of declining readership and non-profitable business models.
The industry of marketing is in many ways facing similar problems. Our target audience has developed banner blindness, turned on ad-block and exchanged TV in favor of streaming services. How will we ever reach our prospective buyers?
Is there anything better than when consumers engage with and share the marketing campaign you have spent hours perfecting?
Social engagement has become the new yardstick by which we measure success, but why do some campaigns get an abundance of likes and shares, while others fall flat on their face? Here are five tips on how your ad content can create social engagement:
The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.
Traditionally, ads were produced in print, and the choice of advertising channels was limited. Then the digital transformation started in the mid-90s, which in time completely transformed the field of marketing. Today marketers can choose between hundreds of channels for advertising.
Although choice is a luxury, the amount of options we are exposed to today often causes confusion and headache. After all, a new strategy must be applied for every chosen medium. I will attempt to lighten some of the confusion by explaining the common terminology used in real-time marketing.