Nina Nguyen

Nina is Brand Activation Marketer at TACTIC Real-Time Marketing. She is responsible for increasing the company’s brand awareness through the different marketing channels. Nina holds BA and MBA degrees in International Marketing and Business from BI Norwegian Business School, Fudan University, and Shanghai Jiao Tong University.

Recent posts

What Marketers Should Know About the WeChat App

By Nina Nguyen 3. October 2017

Marketers around the world should be prepared to welcome WeChat as the new marketing channel platform in the nearest future. The all-in-one super app is already dominating the world's second largest economy and is now looking to take a larger grip on the international market.

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Temaer: Trends, WeChat

Will WeChat conquer the digital ad industry?

By Nina Nguyen 5. September 2017

There is no doubt that Facebook and Google are the biggest players in the digital ad industry, with SnapChat on the rise. Facebook and Google are predicted to earn $106 billion from advertising in 2017, which accounts for nearly half of the digital ad spending worldwide.

So how can WeChat threaten the duopoly in the digital ad industry? First of all, WeChat needs international success, and, with 889 million (approaching 1 billion), monthly active users, they are already an interesting advertising channel for many international brands.

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Temaer: Economy, Trends, WeChat

How to advertise to Chinese tourists

By Nina Nguyen 1. August 2017

135 million Chinese tourists went abroad in 2016 and spent a whopping $261 billion on shopping! This is, in other words, a very important target group, so how can advertisers influence Chinese tourists and enhance their brand awareness?

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Temaer: Marketing, ROI, Economy, WeChat

What big retailers should know about Chinese travellers

By Nina Nguyen 11. July 2017

Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.

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Temaer: Marketing, Economy, Trends

If automation is the future of marketing, what will happen to the people?

By Nina Nguyen 30. May 2017

Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?

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Temaer: Marketing, Automation, Trends

What marketers should learn from the rise and fall of Pokémon Go

By Nina Nguyen 2. May 2017

Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.

So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go:

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Temaer: Marketing, ROI, Creativity

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