Our brain processes images faster than texts, and, in this ever-changing world, speed is essential. People share stories, events and emotions through vision, so, if you want to keep up with your audience and create relevant, personalized content, you need to catch their eye.
An image is catchy, engaging and contagious
A well-made image ad works its magic instantly: it grabs and holds the consumer’s attention. It tells your story through very simple means and, if it’s good enough, creates strong engagement.
Pictures are also easier to share. They can spread far and wide across different social networks in a few minutes, each like or repost reproduces an image of your brand or product, carrying your message onward in a dynamic flow of data, increasing your reach.
Social media marketers know the value of a good image. To connect to their current customers and attract more potential buyers, they make use of accounts on Twitter, Pinterest, Facebook, Instagram and Snapchat. It’s a well-known fact that the users of Pinterest follow more accounts of various brands than even the users of LinkedIn and Twitter.
From dynamic, to static, to dynamic growth
Now, let us say, you want to create great content that will appeal to the consumers on social media, earn likes and shares, and boost your sales. Moreover, let’s assume you already have great content like a banner that is attractive, informative, and – oh, not fit for Facebook, because you need an image, and not an HTML banner ad. What do you do now? Do you spend time and resources reassembling the image from the banner elements? Do you order new images?
The simplest solution would be a banner Snapshot Generator. It’s a feature that lets you generate an advert snapshot – an image in JPG or PNG format that looks like the initial banner. Instead of putting all the ad elements together once again, you can use the advert that already exists in your creative management platform and transform it into an image with a click of a button.
After you have generated and downloaded the snapshot, you can use it for any campaign on any platform: create a Facebook post or carousel, tweet, upload it to Pinterest or use it in an email. Take advantage of all means and every channel to attract new audiences, strengthen the loyalty of your existing customers and, ultimately, increase the sales growth.
Neat, huh? Want to learn more about how to create great content fit for digital marketing? Check out the guide we wrote: