Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.
It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.
Before launching a campaign, you need to answer the following questions:
who are your intended clients?
Where do they go online?
When are they most likely to see your ad?
What devices do they use?
To answer these, you need data and statistics. To cater the ever-changing ’ needs of consumers, you need to have a tool for creating ads that gives you as much flexibility and opportunity for customization as possible.
To increase your ad performance, you need to make sure your ads are suited for as many platforms and devices as possible. Otherwise, your potential customers can completely miss your ads. Remember that, whether they are browsing the net from their PC at home or from their mobile phone at an airport, they are not expecting to make a purchase from you.
Many companies choose to version ads into 4-6 common ad sizes. However, in most cases, that is no longer enough. To improve the overall campaign performance and, in the end, generate bigger income, you are much more likely to be creating 20, 30 or 40 versions of your ads. With the diversity of devices that exists nowadays, it is important that your ads look equally profesjonal on all platforms and screens, so that you can deliver your message to the potential clients anytime, anywhere.
Does this mean that you need to invest even more time and effort in versioning your ads manually? Of course not. What you need is a smart tool to do it for you: a carefully crafted piece of software that will ensure that your ads look good in any format.
This way your creatives will easily fit PC screens, tablets and mobile devices. Such a tool, a Creative Management Platform (CMP), lets you scale and version your ads according to your needs, and produce ads in any size that can be published across all channels and platforms.
CMP is a great tool for generating creatives that automatically fit any dimensions. You no longer need to upload multiple creative versions - it is enough to have one that is resizable. The correct position of all the elements of the creative will be calculated automatically. All you need to do is to upload your creative content using a simple, intuitive interface. You do not need any design or programming skills – the creative templates will minimize your effort and maximize the outcome. Then, the software will calculate any creative variation that you need, so that you can be sure that your ads always look good.
Deliver Your Message Anywhere
With a clever Creative Management Platform, you can drop the routine-based tasks and deliver your campaigns across platforms and devices, in multiple sizes and formats.
Using a simple and user-friendly interface, you can adjust the finest details, combine images, videos and messages in any way you like, and still be sure your creatives fit perfectly for any platform, display, tablet or mobile screen. Adjust creatives of different formats and sizes from a single control center and update your live campaigns in real time in the blink of an eye.
Sounds too good to be true? I assure you it’s not! But if you want to learn more about creating dynamic content, have a look at this guide: