A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:
Whenever one is dealing with an advertising campaign, complications are inevitable. Whatever the scope of the campaign is, unexpected problems pop up, creatives need last-minute editing and certain content suddenly appears not to fit the format, all of which in the end leads to missed deadlines, overworked staff and decrease in efficiency. Which, ultimately, results in the company not getting the profit it could have had.
To make sure you don’t waste time and money on processes that produce more commotion than profit, you need a tool sharp enough to cut edges and flexible enough to fit your system.
Choosing among the many tools that promise to help you smooth the rough patches in your workflow can be difficult. We believe the best option in today’s consumer market is software aimed at real-time marketing optimization. Whether you are running the “always on” marketing campaigns, or campaigns with strict time limits, well-chosen real-time optimization software can eliminate unnecessary steps, reduce time and effort spent on launching and maintaining campaigns. This will eventually reduce costs dramatically.
Launching new products with the right optimization tool becomes much easier, since all the stages can be managed from one single platform.
This means one person alone can put together and edit creatives before scheduling and running the campaign. If the optimization software has a simple yet versatile interface with a number of preconfigured templates, all you need to do is insert the elements, such as images, videos and text, and watch them get automatically arranged to fit any creative size and format.
You can then schedule your campaign and launch it from the very same software, thus reducing three or four steps that would normally be performed by different people with different tools and competencies. Launching a new product or any upper- or mid-funnel campaign this way would cost you much less both in terms of time and resources.
A campaign that is already up and running can still be a source of headache for the marketing team: if an urgent change needs to be made (say, a typo sneaked up on you), it will require far too much work to stop the campaign and update the creatives before relaunching the entire campaign. Plus, if your campaign has specific time limits, depends on a particular season or is aimed at a special holiday, you might actually miss your target audience or fail to deliver a relevant message altogether.
A creative optimization tool that allows you to update the creative content in real time without interrupting the data flow can save your team a lot of valuable time and help you make sure that your ads find the buyers in time.
Fewer steps to Success
The ability to create and publish content with one single tool and also change and optimize the creative content during live campaigns increases both your team’s creative freedom and opportunities for success.
Instead of putting together the creatives in one place, scheduling the campaign in the other, and publishing from the third, you can produce creatives in multiple formats and have them go live at once.
Instead of trudging through the “stop campaign – make changes – restart campaign” routine, you can update the creatives in real time, so that the delivery of your content is never interrupted.
Instead of multiple time-consuming steps, your workflow can be reduced to a few simple steps by just using one smart optimizing tool.