2018 is just around the corner, which means it’s time to start planning your campaigns for next year. The digital marketing industry is changing rapidly. Marketers are constantly introduced to new trends and technologies that vastly impact their work and performance, and 2018 will be no exception. Here are seven trends you should prepare for:
The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:
The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.
Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.
In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.
Staying ahead of your competitors is key to being successful in e-commerce. We have seen radical shifts in technology and consumer behaviour in recent years, . Therefore, it's crucial for marketers to stand ready to embrace and take advantage of the latest digital channels and create social engagement. Here are the e-commerce trends you need to know this fall:
Social influencers can help a brand create engagement, expand reach and increase sales. Yet, even with this form of marketing, success is not a given. Here are the things you should consider as a marketer before hiring a social influencers.
Working and succeeding in marketing is not always easy. Trends, technology, and consumer habits can change with the blink of an eye, which means marketers must stay alert and adapt quickly. Not everyone is cut out for it, and the brand suffers as a result. Here are 11 signs that you should hang up your marketing hat and do something else:
No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.
Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.
It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.
Spending hours creating banner ads that almost everyone ignores can feel quite frustrating. Yet, we marketers keep doing it, and when views are low, click rates are lesser and conversions practically nonexistent, what do we do? We add a flashy message and switch the position of the ad as if the consumers missed it by accident.
Well, here is the sad truth: although the consumers are suffering from banner blindness, they very purposely ignored your work. So how can you make your work matter? Here are our best tips: