As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.
As a consumer, I appreciate getting a friendly reminder about items I’ve left in an online shopping cart, but never bought. Sometimes I make a decision about not buying set items due to shipping cost or delivery time, but more often than not I am just waiting on my paycheck to come before clicking the purchase button.
What I do not appreciate, however, is when I have looked at an item a single time, and afterwards it stalks me through all my social channels. In this blog post I will discuss the most common do’s and don’ts of retargeting.
New Year’s is just around the corner which means it’s time to review the successes and failures of the past year and begin planning for future marketing campaigns. Here are our tips on how you should prepare your marketing team for 2018:
December is a hectic time for marketers. They often prepare for this months in advance and dedicate a lot of time, effort and resources to make sure that your brand becomes the winner of the gift-giving season. So it’s practically a given that they deserve a little something special for their efforts from their marketing chief.
Many resort to the typical bottle of wine or gift card but if you want to get them something special that will improve their working day, you should check out these tips:
2018 is just around the corner, which means it’s time to start planning your campaigns for next year. The digital marketing industry is changing rapidly. Marketers are constantly introduced to new trends and technologies that vastly impact their work and performance, and 2018 will be no exception. Here are seven trends you should prepare for:
The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:
The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.
Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.
In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.
Staying ahead of your competitors is key to being successful in e-commerce. We have seen radical shifts in technology and consumer behaviour in recent years, . Therefore, it's crucial for marketers to stand ready to embrace and take advantage of the latest digital channels and create social engagement. Here are the e-commerce trends you need to know this fall:
Social influencers can help a brand create engagement, expand reach and increase sales. Yet, even with this form of marketing, success is not a given. Here are the things you should consider as a marketer before hiring a social influencers.