A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:
It’s been an eventful spring marketing wise (and otherwise) this year. We have seen some great campaigns that have managed to both reach the target audience and create a lot of social engagement. Here are our favorite impactful marketing campaigns this spring:
Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.
The best way to understand how a Creative Management Platform (CMP) works, is to request a demonstration of the system. But what exactly should you expect or demand from such a demo? Here is how we at TACTIC Real-Time Marketing see it:
Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:
Does your brand have “always on” marketing campaigns that need to go live at exactly the right time? Does your campaigns start on Sundays or late in the evening? Then a scheduling engine could be just the thing your marketers need:
A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.
With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.
Programmatic buying refers to the automated process of buying digital ad inventory. It enables marketers to deliver ads to the right audience in real-time and is very much the future of online display advertisement. In this blog post, I will answer some of the common questions related to the subject:
Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?
Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.
In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how: