Top Tips on How to Avoid Ad Fraud

By Jørgen Aanonsen 30. January 2018

Programmatic buying has significantly improved most marketer’s work life. Not only has it enabled brands to buy ad space efficiently it has also made it possible to retarget consumers across channels.

Unfortunately, the technology has also attracted those with less honorable intentions, and ad fraud has grown to become programmatic buying's biggest challenge and threat.

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Temaer: Marketing, ROI, Economy

What to do when you just have too many target groups

By Guest bloger: Morten Marius M. M. Apenes Creative Director at Netron 23. January 2018

As a marketing agency we create and manage marketing campaign for a lot of customers simultaneously. Which means we at one point, had 800+ campaigns running. This made it difficult for us to track and find out which messages worked and which didn’t. It also made it rather impossible to allocate the marketing budget appropriately. We were left with too much data and, at the same time, we did not have enough data on each campaign to actually learn anything. It was quite a headache.

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Temaer: Marketing

How to best manage your marketing campaigns

By Hoda Amel Abdalla 16. January 2018

The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.

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Temaer: Marketing, ROI, Automation

How to better your brand’s campaign performance

By Per Elling Braseth-Ellingsen 9. January 2018

As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.

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Temaer: ROI, Automation

Are your marketing campaigns stalking the consumers?

By Jørgen Aanonsen 2. January 2018

As a consumer, I appreciate getting a friendly reminder about items I’ve left in an online shopping cart, but never bought. Sometimes I make a decision about not buying set items due to shipping cost or delivery time, but more often than not I am just waiting on my paycheck to come before clicking the purchase button.  

What I do not appreciate, however, is when I have looked at an item a single time, and afterwards it stalks me through all my social channels. In this blog post I will discuss the most common do’s and don’ts of retargeting.

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Temaer: Automation

How to prepare your marketing team for the New Year

By Jørgen Aanonsen 26. December 2017

New Year’s is just around the corner which means it’s time to review the successes and failures of the past year and begin planning for future marketing campaigns. Here are our tips on how you should prepare your marketing team for 2018:

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Temaer: Marketing, Trends

The best holiday gifts you can give your marketing team

By Per Elling Braseth-Ellingsen 19. December 2017

December is a hectic time for marketers. They often prepare for this months in advance and dedicate a lot of time, effort and resources to make sure that your brand becomes the winner of the gift-giving season. So it’s practically a given that they deserve a little something special for their efforts from their marketing chief.

Many resort to the typical bottle of wine or gift card but if you want to get them something special that will improve their working day, you should check out these tips:

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Temaer: Trends

7 Advertising trends you should prepare for in 2018

By Per Elling Braseth-Ellingsen 12. December 2017

2018 is just around the corner, which means it’s time to start planning your campaigns for next year. The digital marketing industry is changing rapidly. Marketers are constantly introduced to new trends and technologies that vastly impact their work and performance, and 2018 will be no exception. Here are seven trends you should prepare for:

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Temaer: Marketing, Trends

How to market to people on vacation

By Jørgen Aanonsen 5. December 2017

The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:

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Temaer: Marketing, Trends

What is marketing automation?

By Jørgen Aanonsen 28. November 2017

The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.

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Temaer: Marketing, Automation

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