Automation helps agencies streamline the production and publishing of digital ads and creative content. Agencies are able to produce and execute more complex campaigns with higher relevance, which in return performs better.
Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.
It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.
A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.
With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.
Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.
In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:
A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:
We marketers know that our website’s ranking on Google is essential for our brand’s success, yet there seems to be a lot of confusion and frustration concerning how to climb up and reach the top of the golden ladder that is search results. It just isn’t enough anymore to be present online with a website and a Facebook page. If the consumers don’t find you on Google, it’s like you don’t even exist. This is where using the right keywords comes in handy.
The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.
As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.
As a consumer, I appreciate getting a friendly reminder about items I’ve left in an online shopping cart, but never bought. Sometimes I make a decision about not buying set items due to shipping cost or delivery time, but more often than not I am just waiting on my paycheck to come before clicking the purchase button.
What I do not appreciate, however, is when I have looked at an item a single time, and afterwards it stalks me through all my social channels. In this blog post I will discuss the most common do’s and don’ts of retargeting.
The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.