What is marketing automation?

By Jørgen Aanonsen 28. November 2017

The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.

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Temaer: Marketing, Automation

This is how you avoid campaign waste

By Per Elling Braseth-Ellingsen 24. October 2017

No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.

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Temaer: Marketing, ROI, Economy, Automation

How to make sure your banner ads fit all platforms

By Jørgen Aanonsen 17. October 2017

Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.

It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.

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Temaer: Marketing, Automation

Get Personal with Your Ads

By Jelena Schmidt 26. September 2017

Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.

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Temaer: Marketing, ROI, Automation

How to Streamline your Workflow

By Jelena Schmidt 12. September 2017

A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:

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Temaer: ROI, Automation

Automation is freeing up time for agencies to focus on creativity

By Jørgen Aanonsen 31. August 2017

Automation helps agencies streamline the production and publishing of digital ads and creative content. Agencies are able to produce and execute more complex campaigns with higher relevance, which in return performs better.

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Temaer: Marketing, ROI, Automation

How to Avoid Creative Platform Pitfalls

By Hoda Amel Abdalla 24. August 2017

People often cringe when introduced to the concept of using a creative platform. They believe that they will have to suffer through yet another mass-production system that limits creative capabilities.

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Temaer: ROI, Automation

What marketers should know about Dynamic Data Feeds

By Jørgen Aanonsen 22. August 2017

In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.

Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.

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Temaer: Real-time, Automation

Optimize your Campaigns in Real Time

By Jelena Schmidt 8. August 2017

Launching a marketing campaign takes a considerable amount of time and effort. However, maintaining the campaign once it is live requires just as much work, if not more. Which, unfortunately, means that a lot of marketers neglect the task of analyzing and optimizing their work while it is live. Here are our tips for campaign optimization in real time:

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Temaer: Marketing, Real-time, Automation

What is a creative management platform?

By Per Elling Braseth-Ellingsen 25. July 2017

A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:

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Temaer: Marketing, ROI, Automation

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