A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:
We marketers know that our website’s ranking on Google is essential for our brand’s success, yet there seems to be a lot of confusion and frustration concerning how to climb up and reach the top of the golden ladder that is search results. It just isn’t enough anymore to be present online with a website and a Facebook page. If the consumers don’t find you on Google, it’s like you don’t even exist. This is where using the right keywords comes in handy.
The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.
As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.
As a consumer, I appreciate getting a friendly reminder about items I’ve left in an online shopping cart, but never bought. Sometimes I make a decision about not buying set items due to shipping cost or delivery time, but more often than not I am just waiting on my paycheck to come before clicking the purchase button.
What I do not appreciate, however, is when I have looked at an item a single time, and afterwards it stalks me through all my social channels. In this blog post I will discuss the most common do’s and don’ts of retargeting.
The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.
No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.
Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.
It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.
Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.
A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how: