What is a creative management platform?

By Per Elling Braseth-Ellingsen 12. March 2018

A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:

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Temaer: Marketing, ROI, Automation

What are keywords and why are they important?

By Jørgen Aanonsen 27. February 2018

We marketers know that our website’s ranking on Google is essential for our brand’s success, yet there seems to be a lot of confusion and frustration concerning how to climb up and reach the top of the golden ladder that is search results. It just isn’t enough anymore to be present online with a website and a Facebook page. If the consumers don’t find you on Google, it’s like you don’t even exist. This is where using the right keywords comes in handy.

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Temaer: ROI, Economy, Automation

How to best manage your marketing campaigns

By Hoda Amel Abdalla 16. January 2018

The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.

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Temaer: Marketing, ROI, Automation

How to better your brand’s campaign performance

By Per Elling Braseth-Ellingsen 9. January 2018

As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.

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Temaer: ROI, Automation

Are your marketing campaigns stalking the consumers?

By Jørgen Aanonsen 2. January 2018

As a consumer, I appreciate getting a friendly reminder about items I’ve left in an online shopping cart, but never bought. Sometimes I make a decision about not buying set items due to shipping cost or delivery time, but more often than not I am just waiting on my paycheck to come before clicking the purchase button.  

What I do not appreciate, however, is when I have looked at an item a single time, and afterwards it stalks me through all my social channels. In this blog post I will discuss the most common do’s and don’ts of retargeting.

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Temaer: Automation

What is marketing automation?

By Jørgen Aanonsen 28. November 2017

The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.

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Temaer: Marketing, Automation

This is how you avoid campaign waste

By Per Elling Braseth-Ellingsen 24. October 2017

No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.

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Temaer: Marketing, ROI, Economy, Automation

How to make sure your banner ads fit all platforms

By Jørgen Aanonsen 17. October 2017

Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.

It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.

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Temaer: Marketing, Automation

Get Personal with Your Ads

By Jelena Schmidt 26. September 2017

Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.

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Temaer: Marketing, ROI, Automation

How to Streamline your Workflow

By Jelena Schmidt 12. September 2017

A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:

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Temaer: ROI, Automation

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).


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