No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.
Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.
A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:
People often cringe when introduced to the concept of using a creative platform. They believe that they will have to suffer through yet another mass-production system that limits creative capabilities.
In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.
Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.
Launching a marketing campaign takes a considerable amount of time and effort. However, maintaining the campaign once it is live requires just as much work, if not more. Which, unfortunately, means that a lot of marketers neglect the task of analyzing and optimizing their work while it is live. Here are our tips for campaign optimization in real time:
The best way to understand how a Creative Management Platform (CMP) works, is to request a demonstration of the system. But what exactly should you expect or demand from such a demo? Here is how we at TACTIC Real-Time Marketing see it:
Does your brand have “always on” marketing campaigns that need to go live at exactly the right time? Does your campaigns start on Sundays or late in the evening? Then a scheduling engine could be just the thing your marketers need:
Programmatic buying refers to the automated process of buying digital ad inventory. It enables marketers to deliver ads to the right audience in real-time and is very much the future of online display advertisement. In this blog post, I will answer some of the common questions related to the subject:
Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?