This is how you avoid campaign waste

By Per Elling Braseth-Ellingsen 24. October 2017

No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.

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Temaer: Automation, Marketing, ROI, Economy

Get Personal with Your Ads

By Jelena Schmidt 26. September 2017

Delivering a universal message “to the City and to the World” usually doesn’t get you very far. People who are not your target audience will simply ignore it, while some of those who might have been interested will miss it altogether.

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Temaer: Automation, Marketing, ROI

How to Streamline your Workflow

By Jelena Schmidt 12. September 2017

A marketing team can only handle so much within the creative process, before it severely affects their performance. When your workflow becomes too complicated to remember and too costly to maintain, it’s time to optimize. Here is how:

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Temaer: Automation, ROI

How to Avoid Creative Platform Pitfalls

By Hoda Amel Abdalla 24. August 2017

People often cringe when introduced to the concept of using a creative platform. They believe that they will have to suffer through yet another mass-production system that limits creative capabilities.

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Temaer: ROI, Automation

What marketers should know about Dynamic Data Feeds

By Jørgen Aanonsen 22. August 2017

In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.

Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.

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Temaer: Automation, Real-time

Optimize your Campaigns in Real Time

By Jelena Schmidt 8. August 2017

Launching a marketing campaign takes a considerable amount of time and effort. However, maintaining the campaign once it is live requires just as much work, if not more. Which, unfortunately, means that a lot of marketers neglect the task of analyzing and optimizing their work while it is live. Here are our tips for campaign optimization in real time:

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Temaer: Marketing, Automation, Real-time

What can you really expect from TACTIC Real-time Marketing demo

By Mia Baljak 4. July 2017

The best way to understand how a Creative Management Platform (CMP) works, is to request a demonstration of the system. But what exactly should you expect or demand from such a demo? Here is how we at TACTIC Real-Time Marketing see it:

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Temaer: Automation, Marketing, ROI

Struggling to find a good work-life balance? Use a scheduling engine!

By Fredrik Brostrøm-Hansen 20. June 2017

Does your brand have “always on” marketing campaigns that need to go live at exactly the right time? Does your campaigns start on Sundays or late in the evening? Then a scheduling engine could be just the thing your marketers need: 

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Temaer: Automation, Marketing, ROI

What is programmatic buying?

By Jørgen Aanonsen 6. June 2017

Programmatic buying refers to the automated process of buying digital ad inventory. It enables marketers to deliver ads to the right audience in real-time and is very much the future of online display advertisement. In this blog post, I will answer some of the common questions related to the subject:

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Temaer: Automation, Marketing, Trends

If automation is the future of marketing, what will happen to the people?

By Nina Nguyen 30. May 2017

Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?

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Temaer: Automation, Marketing, Trends

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

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