Our brain processes images faster than texts, and, in this ever-changing world, speed is essential. People share stories, events and emotions through vision, so, if you want to keep up with your audience and create relevant, personalized content, you need to catch their eye.
We, marketers, spend a lot of time working on ad campaigns, and we know that everything from the color pallet we choose, to the platforms we display it on, will affect the conversion rate. It can be tricky to come up with an innovative ad message for every campaign and unfortunately, we often rely on overused phrases and cheap clichés. In this article, I will share my top tips to follow when creating an ad message:
Social influencers can help a brand create engagement, expand reach and increase sales. Yet, even with this form of marketing, success is not a given. Here are the things you should consider as a marketer before hiring a social influencers.
It’s been an eventful spring marketing wise (and otherwise) this year. We have seen some great campaigns that have managed to both reach the target audience and create a lot of social engagement. Here are our favorite impactful marketing campaigns this spring:
Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:
Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.
In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:
Last summer Niantic disrupted the consumer market worldwide with the launch of a new Pokémon game. Young as well as old grabbed their hiking shoes and roamed the streets in search of digital “animals”, but just a few months later the consumer engagement came to a crashing halt, and the trend was officially over.
So, what went wrong, and what went right? Here is what you, as a marketer, should learn from the rise and fall of Pokémon Go:
What does a marketing team have in common with an editorial staff? More and more, if you ask us. The industry of news and journalism has been through massive cutbacks because of declining readership and non-profitable business models.
The industry of marketing is in many ways facing similar problems. Our target audience has developed banner blindness, turned on ad-block and exchanged TV in favor of streaming services. How will we ever reach our prospective buyers?
Is there anything better than when consumers engage with and share the marketing campaign you have spent hours perfecting?
Social engagement has become the new yardstick by which we measure success, but why do some campaigns get an abundance of likes and shares, while others fall flat on their face? Here are five tips on how your ad content can create social engagement:
The digital revolution has severely affected our day-to-day life, especially when it comes to how we execute our work assignments. While our end goal might be the same as a decade ago (to get more customers), we now more than ever have to embrace technology to reach it.