4 tips that will improve your AdWords campaigns

By Jørgen Aanonsen 21. November 2017

Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.

In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.

Read more

Temaer: Marketing, ROI, Economy

This is how you avoid campaign waste

By Per Elling Braseth-Ellingsen 24. October 2017

No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.

Read more

Temaer: Marketing, ROI, Economy, Automation

Help! My ad isn’t converting

By Jørgen Aanonsen 19. September 2017

I like to believe that all marketers do their best to create great ads that will both please and appeal to the consumers. Sure, sometimes we don’t have the time or budget to make exactly what we want, but overall we take pride in the work we do. That’s why it is so devastating when a campaign doesn’t perform.

But fear not, a few adjustments might do the trick. Here are some of the things you should consider if your ad isn’t converting:

Read more

Temaer: Marketing, ROI, Economy

Will WeChat conquer the digital ad industry?

By Nina Nguyen 5. September 2017

There is no doubt that Facebook and Google are the biggest players in the digital ad industry, with SnapChat on the rise. Facebook and Google are predicted to earn $106 billion from advertising in 2017, which accounts for nearly half of the digital ad spending worldwide.

So how can WeChat threaten the duopoly in the digital ad industry? First of all, WeChat needs international success, and, with 889 million (approaching 1 billion), monthly active users, they are already an interesting advertising channel for many international brands.

Read more

Temaer: Economy, Trends, WeChat

How to advertise to Chinese tourists

By Nina Nguyen 1. August 2017

135 million Chinese tourists went abroad in 2016 and spent a whopping $261 billion on shopping! This is, in other words, a very important target group, so how can advertisers influence Chinese tourists and enhance their brand awareness?

Read more

Temaer: Marketing, ROI, Economy, WeChat

What big retailers should know about Chinese travellers

By Nina Nguyen 11. July 2017

Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.

Read more

Temaer: Marketing, Economy, Trends

What is a Creative Management Platform good for?

By Per Elling Braseth-Ellingsen 13. June 2017

A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.

With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.

Read more

Temaer: Marketing, Economy, Automation

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

Read more

Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

4 tips on how you can increase the conversion rate

By Jørgen Aanonsen 11. April 2017

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

Read more

Temaer: Marketing, ROI, Economy

TACTIC™ Real-Time Marketing Logo

Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

Download Free Checklist: 4 SIGNS DYNAMIC CREATIVES WILL IMPROVE YOUR MARKETING RESULTS

Recent Posts

Search the blog