How to make sure your banner ads fit all platforms

By Jørgen Aanonsen 16. May 2018

Every marketing campaign begins as a hunt. Before you can start advertising and selling your product, you need to understand who your target audience is and where to find them.

It becomes trickier to find the right places to display your ads as web pages and social media channels multiply, each having their own specific type of audience and advertising policy. In addition, there are particular rules regarding the ad size and format, so, sadly, one banner never fits them all.

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Temaer: Marketing, Automation

What is a Creative Management Platform good for?

By Per Elling Braseth-Ellingsen 24. April 2018

A Creative Management Platform (CMP) is a unique tool that lets you create digital marketing content with minimum effort. It automates creative production for digital campaigns and helps you publish targeted and tailor-made creative content.

With CMP, you can easily secure your brand's consistency and change the message across multiple platforms in real-time.

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Temaer: Marketing, Economy, Automation

What are dynamic creatives?

By Jørgen Aanonsen 10. April 2018

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

4 SMART TIPS on how you can increase the conversion rate. 

By Jørgen Aanonsen 20. March 2018

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

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Temaer: Marketing, ROI, Economy

What is a creative management platform?

By Per Elling Braseth-Ellingsen 12. March 2018

A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:

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Temaer: Marketing, ROI, Automation

This is how you create great banner ads

By Jørgen Aanonsen 20. February 2018

Marketers have a love/hate relationship to banner ads. On the one hand, they allow us to distribute branded content across multiple channels, but on the other, they deliver frustratingly low click through rates and conversions. So what can we do? Should we just abandon the concept entirely and focus our efforts elsewhere? No, there is no need to pull the plug, but we do have to make a collective effort to put quality back into our campaigns. This is how you create great banner ads:

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Temaer: Marketing, ROI

How to create image ads from your dynamic banners

By Jørgen Aanonsen 13. February 2018

Our brain processes images faster than texts, and, in this ever-changing world, speed is essential. People share stories, events and emotions through vision, so, if you want to keep up with your audience and create relevant, personalized content, you need to catch their eye.

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Temaer: Marketing, Creativity, Trends

Top tips to follow when creating an ad message

By Jørgen Aanonsen 6. February 2018

We, marketers, spend a lot of time working on ad campaigns, and we know that everything from the color pallet we choose, to the platforms we display it on, will affect the conversion rate. It can be tricky to come up with an innovative ad message for every campaign and unfortunately, we often rely on overused phrases and cheap clichés. In this article, I will share my top tips to follow when creating an ad message:  

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Temaer: Marketing, Creativity, Trends

Top Tips on How to Avoid Ad Fraud

By Jørgen Aanonsen 30. January 2018

Programmatic buying has significantly improved most marketer’s work life. Not only has it enabled brands to buy ad space efficiently it has also made it possible to retarget consumers across channels.

Unfortunately, the technology has also attracted those with less honorable intentions, and ad fraud has grown to become programmatic buying's biggest challenge and threat.

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Temaer: Marketing, ROI, Economy

What to do when you just have too many target groups

By Guest bloger: Morten Marius M. M. Apenes Creative Director at Netron 23. January 2018

As a marketing agency we create and manage marketing campaign for a lot of customers simultaneously. Which means we at one point, had 800+ campaigns running. This made it difficult for us to track and find out which messages worked and which didn’t. It also made it rather impossible to allocate the marketing budget appropriately. We were left with too much data and, at the same time, we did not have enough data on each campaign to actually learn anything. It was quite a headache.

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Temaer: Marketing

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Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

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