Top Tips on How to Avoid Ad Fraud

By Jørgen Aanonsen 30. January 2018

Programmatic buying has significantly improved most marketer’s work life. Not only has it enabled brands to buy ad space efficiently it has also made it possible to retarget consumers across channels.

Unfortunately, the technology has also attracted those with less honorable intentions, and ad fraud has grown to become programmatic buying's biggest challenge and threat.

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Temaer: Marketing, ROI, Economy

What to do when you just have too many target groups

By Guest bloger: Morten Marius M. M. Apenes Creative Director at Netron 23. January 2018

As a marketing agency we create and manage marketing campaign for a lot of customers simultaneously. Which means we at one point, had 800+ campaigns running. This made it difficult for us to track and find out which messages worked and which didn’t. It also made it rather impossible to allocate the marketing budget appropriately. We were left with too much data and, at the same time, we did not have enough data on each campaign to actually learn anything. It was quite a headache.

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Temaer: Marketing

How to best manage your marketing campaigns

By Hoda Amel Abdalla 16. January 2018

The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.

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Temaer: Automation, ROI, Marketing

How to prepare your marketing team for the New Year

By Jørgen Aanonsen 26. December 2017

New Year’s is just around the corner which means it’s time to review the successes and failures of the past year and begin planning for future marketing campaigns. Here are our tips on how you should prepare your marketing team for 2018:

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Temaer: Marketing, Trends

7 Advertising trends you should prepare for in 2018

By Per Elling Braseth-Ellingsen 12. December 2017

2018 is just around the corner, which means it’s time to start planning your campaigns for next year. The digital marketing industry is changing rapidly. Marketers are constantly introduced to new trends and technologies that vastly impact their work and performance, and 2018 will be no exception. Here are seven trends you should prepare for:

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Temaer: Marketing, Trends

How to market to people on vacation

By Jørgen Aanonsen 5. December 2017

The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:

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Temaer: Marketing, Trends

What is marketing automation?

By Jørgen Aanonsen 28. November 2017

The term marketing automation refers to the process of automating marketing tasks. This could be tasks like sending emails, adding subscribers to specific lists or determining if leads are ready to be approached by the sales team.

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Temaer: Automation, Marketing

4 tips that will improve your AdWords campaigns

By Jørgen Aanonsen 21. November 2017

Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.

In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.

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Temaer: ROI, Marketing, Economy

7 e-commerce trends that will be useful this fall

By Jørgen Aanonsen 14. November 2017

Staying ahead of your competitors is key to being successful in e-commerce. We have seen radical shifts in technology and consumer behaviour in recent years, . Therefore, it's crucial for marketers to stand ready to embrace and take advantage of the latest digital channels and create social engagement. Here are the e-commerce trends you need to know this fall:

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Temaer: Marketing, Trends

Things to consider before hiring social influencers

By Kjersti Hagen Risberg 7. November 2017

Social influencers can help a brand create engagement, expand reach and increase sales. Yet, even with this form of marketing, success is not a given. Here are the things you should consider as a marketer before hiring a social influencers.  

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Temaer: Marketing, Trends, Creativity

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