What marketers should know about Dynamic Data Feeds

By Jørgen Aanonsen 22. August 2017

In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.

Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.

Read more

Temaer: Real-time, Automation

Optimize your Campaigns in Real Time

By Jelena Schmidt 8. August 2017

Launching a marketing campaign takes a considerable amount of time and effort. However, maintaining the campaign once it is live requires just as much work, if not more. Which, unfortunately, means that a lot of marketers neglect the task of analyzing and optimizing their work while it is live. Here are our tips for campaign optimization in real time:

Read more

Temaer: Marketing, Real-time, Automation

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

Read more

Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

What Real-Time Marketing has to do with social relevancy

By Kjersti Hagen Risberg 25. April 2017

Real-time marketing has become a well-known strategy amongst marketers. The concept has grown in popularity over recent years, providing marketers with the much-needed option to deliver relevant content to their target audience.

But what is it really all about? And should your marketing team jump on the bandwagon? In this blog post, I will do my best to answer just that!

Read more

Temaer: Marketing, ROI, Real-time

6 Real-Time Marketing terms you should know

By Kjersti Hagen Risberg 28. March 2017

Traditionally, ads were produced in print, and the choice of advertising channels was limited. Then the digital transformation started in the mid-90s, which in time completely transformed the field of marketing. Today marketers can choose between hundreds of channels for advertising.

Although choice is a luxury, the amount of options we are exposed to today often causes confusion and headache. After all, a new strategy must be applied for every chosen medium. I will attempt to lighten some of the confusion by explaining the common terminology used in real-time marketing.

Read more

Temaer: Marketing, ROI, Real-time

TACTIC™ Real-Time Marketing Logo

Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).

Download Free Guide: THE COMPLETE GUIDE TO DYNAMIC CREATIVES

Recent Posts

How to combat banner blindness
Get Personal with Your Ads
Help! My ad isn’t converting

Search the blog