4 SMART TIPS on how you can increase the conversion rate. 

By Jørgen Aanonsen 20. March 2018

We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:

Read more

Temaer: Marketing, ROI, Economy

What is a creative management platform?

By Per Elling Braseth-Ellingsen 12. March 2018

A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:

Read more

Temaer: Marketing, ROI, Automation

What are keywords and why are they important?

By Jørgen Aanonsen 27. February 2018

We marketers know that our website’s ranking on Google is essential for our brand’s success, yet there seems to be a lot of confusion and frustration concerning how to climb up and reach the top of the golden ladder that is search results. It just isn’t enough anymore to be present online with a website and a Facebook page. If the consumers don’t find you on Google, it’s like you don’t even exist. This is where using the right keywords comes in handy.

Read more

Temaer: ROI, Economy, Automation

This is how you create great banner ads

By Jørgen Aanonsen 20. February 2018

Marketers have a love/hate relationship to banner ads. On the one hand, they allow us to distribute branded content across multiple channels, but on the other, they deliver frustratingly low click through rates and conversions. So what can we do? Should we just abandon the concept entirely and focus our efforts elsewhere? No, there is no need to pull the plug, but we do have to make a collective effort to put quality back into our campaigns. This is how you create great banner ads:

Read more

Temaer: Marketing, ROI

Top Tips on How to Avoid Ad Fraud

By Jørgen Aanonsen 30. January 2018

Programmatic buying has significantly improved most marketer’s work life. Not only has it enabled brands to buy ad space efficiently it has also made it possible to retarget consumers across channels.

Unfortunately, the technology has also attracted those with less honorable intentions, and ad fraud has grown to become programmatic buying's biggest challenge and threat.

Read more

Temaer: Marketing, ROI, Economy

How to best manage your marketing campaigns

By Hoda Amel Abdalla 16. January 2018

The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.

Read more

Temaer: Marketing, ROI, Automation

How to better your brand’s campaign performance

By Per Elling Braseth-Ellingsen 9. January 2018

As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.

Read more

Temaer: ROI, Automation

4 tips that will improve your AdWords campaigns

By Jørgen Aanonsen 21. November 2017

Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.

In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.

Read more

Temaer: Marketing, ROI, Economy

This is how you avoid campaign waste

By Per Elling Braseth-Ellingsen 24. October 2017

No one likes wasting money, especially not when our brand has trusted us marketers with money that we could have put to better use. And while it might be unlikely to think that you can eliminate all campaign waste, there are ways to prevent it.

Read more

Temaer: Marketing, ROI, Economy, Automation

How to combat banner blindness

By Jørgen Aanonsen 10. October 2017

Spending hours creating banner ads that almost everyone ignores can feel quite frustrating. Yet, we marketers keep doing it, and when views are low, click rates are lesser and conversions practically nonexistent, what do we do? We add a flashy message and switch the position of the ad as if the consumers missed it by accident.

Well, here is the sad truth: although the consumers are suffering from banner blindness, they very purposely ignored your work. So how can you make your work matter? Here are our best tips:  

Read more

Temaer: Marketing, ROI

TACTIC™ Real-Time Marketing Logo

Hi! The Real-Time Marketing Blog is for marketers who want up-to-date information on automated production and publishing of digital marketing content.

Visit tacticrealtime.com for more info on TACTIC™ Real-Time Marketing's Creative Management Platform (CMP).


Recent Posts

Search the blog