Automation helps agencies streamline the production and publishing of digital ads and creative content. Agencies are able to produce and execute more complex campaigns with higher relevance, which in return performs better.
Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.
In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:
We all know conversion rates are important. After all, nothing in life is free, and for our brand to prosper our marketing campaigns must generate more income than we spent making them. To achieve this, your marketing team must have these four things in place at all times:
A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:
We marketers know that our website’s ranking on Google is essential for our brand’s success, yet there seems to be a lot of confusion and frustration concerning how to climb up and reach the top of the golden ladder that is search results. It just isn’t enough anymore to be present online with a website and a Facebook page. If the consumers don’t find you on Google, it’s like you don’t even exist. This is where using the right keywords comes in handy.
Marketers have a love/hate relationship to banner ads. On the one hand, they allow us to distribute branded content across multiple channels, but on the other, they deliver frustratingly low click through rates and conversions. So what can we do? Should we just abandon the concept entirely and focus our efforts elsewhere? No, there is no need to pull the plug, but we do have to make a collective effort to put quality back into our campaigns. This is how you create great banner ads:
Programmatic buying has significantly improved most marketer’s work life. Not only has it enabled brands to buy ad space efficiently it has also made it possible to retarget consumers across channels.
Unfortunately, the technology has also attracted those with less honorable intentions, and ad fraud has grown to become programmatic buying's biggest challenge and threat.
The term campaign management is often associated with the task of organizing and monitoring live campaigns, and as a result, marketers often neglect duties like tracking, analyzing and implementing improvements. Here is how you best manage your marketing campaigns.
As a seasoned marketer, you’ve launched several campaigns. Some have performed, and others haven’t. You have analyzed, optimized and personalized your ads, and yet you feel like your campaigns could perform better in general. Here is how to take your brand’s campaign performance to the next level.
Almost all businesses that have committed to some sort of digital presence have an AdWords account. And that’s just it: most do it because everyone else does it, without having clear goals, structure or strategy.
In this blog post, I will skip the technical stuff of how you set up an AdWords account and jump right to how you best streamline your efforts, because, ultimately, that is what differentiates the experts from the novices in the world of AdWords.