What Marketers Should Know About the WeChat App

By Nina Nguyen 3. October 2017

Marketers around the world should be prepared to welcome WeChat as the new marketing channel platform in the nearest future. The all-in-one super app is already dominating the world's second largest economy and is now looking to take a larger grip on the international market.

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Temaer: Trends, WeChat

Will WeChat conquer the digital ad industry?

By Nina Nguyen 5. September 2017

There is no doubt that Facebook and Google are the biggest players in the digital ad industry, with SnapChat on the rise. Facebook and Google are predicted to earn $106 billion from advertising in 2017, which accounts for nearly half of the digital ad spending worldwide.

So how can WeChat threaten the duopoly in the digital ad industry? First of all, WeChat needs international success, and, with 889 million (approaching 1 billion), monthly active users, they are already an interesting advertising channel for many international brands.

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Temaer: Economy, Trends, WeChat

Has digitalization become the emperor's new clothes?

By Hans-Petter Nygård-Hansen 29. August 2017

The emperor’s new clothes gets adopted by new industries all the time, and now it’s digitalization’s turn to get naked.   

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Temaer: Marketing, Trends

Our favorite impactful marketing campaigns this far in 2017

By Kjersti Hagen Risberg 18. July 2017

It’s been an eventful spring marketing wise (and otherwise) this year. We have seen some great campaigns that have managed to both reach the target audience and create a lot of social engagement. Here are our favorite impactful marketing campaigns this spring:

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Temaer: Marketing, Creativity, Trends

What big retailers should know about Chinese travellers

By Nina Nguyen 11. July 2017

Chinese tourists’ buying power abroad is the strongest in the world, surpassing even the biggest economy in the world, the United States. It’s predicted that Chinese spending will reach $255.4 billion by 2025, which is a massive increase of 86% from 2015.

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Temaer: Marketing, Economy, Trends

3 ways to boost creativity in your marketing team

By Kjersti Hagen Risberg 27. June 2017

Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:

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Temaer: Marketing, Creativity, Trends

What is programmatic buying?

By Jørgen Aanonsen 6. June 2017

Programmatic buying refers to the automated process of buying digital ad inventory. It enables marketers to deliver ads to the right audience in real-time and is very much the future of online display advertisement. In this blog post, I will answer some of the common questions related to the subject:

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Temaer: Marketing, Automation, Trends

If automation is the future of marketing, what will happen to the people?

By Nina Nguyen 30. May 2017

Marketing automation is a trendy term in ad tech companies. It has to do with automating manual processes and improving workflows for marketers. So why do some people believe it’s a bad thing?

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Temaer: Marketing, Automation, Trends

What are dynamic creatives?

By Jørgen Aanonsen 23. May 2017

Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.

In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:     

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Temaer: Marketing, ROI, Real-time, Creativity, Economy, Automation, Trends

6 digital advertising trends that will change your campaign workflow

By Jørgen Aanonsen 9. May 2017

As a marketer, you’re constantly exposed to new solutions, trends, and ideas within the digital marketing sphere. But do you know which trends actually affect your workday? I have made a list of six digital advertising trends that you as a marketer should keep a close eye on.

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Temaer: Marketing, Trends

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