Every good marketing campaign is built on a solid foundation of creativity. It’s the key to creating social engagement, and a useful tool to help your campaigns stand out in a sea of generic ads. However, creativity isn’t something that drops down from the sky, and into your lap, it’s a skill that must be trained and developed. Here are three ways to boost creativity in your marketing team:
Dynamic creatives are creative content that changes based on information about the viewer. That means you can tailor your ads to people's preferences, different products, demographics, and personalized attributes. It enables you as a marketer to give the consumers relevant content, and we all know how relevancy can affect conversion rates.
In other words, if you are involved in digital marketing, you should master the art of dynamic creatives. Here is how:
Our brain processes images faster than texts, and, in this ever-changing world, speed is essential. People share stories, events and emotions through vision, so, if you want to keep up with your audience and create relevant, personalized content, you need to catch their eye.
We, marketers, spend a lot of time working on ad campaigns, and we know that everything from the color pallet we choose, to the platforms we display it on, will affect the conversion rate. It can be tricky to come up with an innovative ad message for every campaign and unfortunately, we often rely on overused phrases and cheap clichés. In this article, I will share my top tips to follow when creating an ad message:
New Year’s is just around the corner which means it’s time to review the successes and failures of the past year and begin planning for future marketing campaigns. Here are our tips on how you should prepare your marketing team for 2018:
December is a hectic time for marketers. They often prepare for this months in advance and dedicate a lot of time, effort and resources to make sure that your brand becomes the winner of the gift-giving season. So it’s practically a given that they deserve a little something special for their efforts from their marketing chief.
Many resort to the typical bottle of wine or gift card but if you want to get them something special that will improve their working day, you should check out these tips:
2018 is just around the corner, which means it’s time to start planning your campaigns for next year. The digital marketing industry is changing rapidly. Marketers are constantly introduced to new trends and technologies that vastly impact their work and performance, and 2018 will be no exception. Here are seven trends you should prepare for:
The holiday season is nearly upon us, and for many, that means taking time off work to indulge in rewarding activities, one of them being shopping. Although consumers love to spend money, we are entering a difficult period for marketers. The season of giving is chaotic, and competition is fierce. Here are a few tips on how to best market to people on vacation:
Staying ahead of your competitors is key to being successful in e-commerce. We have seen radical shifts in technology and consumer behaviour in recent years, . Therefore, it's crucial for marketers to stand ready to embrace and take advantage of the latest digital channels and create social engagement. Here are the e-commerce trends you need to know this fall:
Social influencers can help a brand create engagement, expand reach and increase sales. Yet, even with this form of marketing, success is not a given. Here are the things you should consider as a marketer before hiring a social influencers.