A Creative Management Platform (CMP) is a unique software solution that marketers use to effortlessly create and update digital content. Learn more here:Do you need to create relevant content across a wide range of platforms and channels? CMP makes managing your digital content workflows so much easier: it automates the creative production for digital campaigns and gives you full real-time control of your digital marketing content.
What can you do with CMP?
- Publish targeted and relevant creative content
- Increase return on investment on your creatives
- Change your message across campaigns, channels, DSPs and ad servers in real time
Key Features of CMP
Creative Management Platform can offer a number of features that help you manage your creative content with just a couple of clicks:
1. Real-Time Content Editor
A Real-Time Content Editor lets you edit and update your creatives while they are live. You can edit, add or remove text, images, videos or feeds without having to stop the campaign. The changes that you make will appear in your creatives at once.
2. Cross-Channel Engine
Cross-Channel Engine lets you produce, publish and edit creative content across multiple platforms, DSPs and ad servers. You can use it for display advertising, mobile, signage, native, POS and landing pages to name a few.
3. Data Feeds
Data Feeds let you connect an external data source, such as your own product database, Instagram, Facebook or Twitter, directly to your creatives. As a result, the content from your data source is streamed into the creatives in real-time.
4. Real-Time Scheduling
Real-Time Scheduling lets you schedule your campaigns, and configure creative rotation. You have full control over the display of your creatives and the start and end of your campaigns. You can schedule your campaigns for days, weeks, and even months in advance.
5. Cloud Library
Cloud Library stores all your images, videos and feeds in a simple, well-structured and easily accessible repository. You can upload images and videos, and set up feeds in the CMP, and then use them in multiple creatives.
6. Media Cropping
Media cropping lets you quickly crop the images and videos to fit specific creative sizes and layouts. You can easily adjust the images or videos to make them fit a specific layout (horizontal, vertical or square).