In a dynamic world, it is almost impossible to manually produce relevant marketing content for every target group. This is where dynamic data feeds come in.
Dynamic data feeds is a feature that helps you deliver the most up-to-date information to your customers in real-time. It connects your data source directly to your banner ads, so that images, videos and other data is streamed automatically into the banners.
How do Data Feeds work?
Dynamic data feeds enhances the advertiser's workflow and speeds up the delivery of ads through a fully or semi-automated process.
After you configure the dynamic data feed settings, smart software regularly connects to your data source and scans the data for updates. Using the filters that you have set, it creates a compact, stable feed, and uploads the data to the banner.
Once you have set up the dynamic data feed, you can sit back and relax: the relevant data will reach your target audience.
How to get started?
To get started with dynamic data feeds, you need data such as text, images, and prices or a live feed, such as Instagram or Flickr.
To set the whole thing up, you need to connect a source of data to the creative management platform. You can also configure the dynamic data feed manually, using, for example, XML, JSON or XLS files. Since the data is streamed automatically, it is important to ensure input from the right resources.
As a result, your settings work like a funnel, making sure that specific target groups receive interesting and relevant messages throughout their customer journey across channels.
What are the advantages?
Dynamic data feeds can seem scary at first, like a fast-moving car that steers almost by itself. Because once you have set up the feed, information from your data source just keeps flowing. However, the risk of anything going horribly wrong is minimal, since you can always correct the settings, and changes will appear in your ads instantly.
At the same time, dynamic data feeds give you undeniable advantages:
- The content from your data source is streamed into the adverts in real time
- The latest updates go live at once
- Relevant content is delivered to specific target groups
- Easy to configure and manage from a simple console in the creative management platform